19 July 2011

Pure London to launch new trade event

Pure London has announced the launch of a new event which has been created to meet the demand caused by changing retailer buying strategies. Pure Close to Season, held in October, will give buyers an opportunity to top up their current forward order collections, buy short-order for Autumn 11 and source new on-trend product for SS12. The show will be designed to help buyers meet the increasing demand from their consumers for constantly changing, trend driven product, as well respond to weather changes and celebrity influences.

Steve Newbold, Managing Director of Pure London commented, “Pure Close to Season concept has been met with a very positive response from buyers – it will provide an invaluable opportunity to top up collections and source new product, from an inspiring range of footwear, accessory, womenswear and young fashion brands.”


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