20 July 2011

Pure Public Relations appointed to handle Justin Bieber's first prestige market fragrance

Pure Public Relations has been appointed to handle all PR activity in the UK and Eire for Justin Bieber’s debut fragrance 'Someday'. The new fragrance will launch exclusively at Harrods on 5 August and will roll out nationwide on 10 September through leading stores. ‘Someday’ by Justin Bieber is his first prestige market fragrance. This female scent, with a heart-shaped flower at the top and removable charms hanging from the neck will appeal to his 14-18 year old fan base. SAS & Company, the beauty brand distribution firm co founded by Shelley Smyth earlier this year, has selected Pure Public Relations following the successful partnership promoting the Kim Kardashian fragrance earlier this month.
www.sasandcompany.com

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