09 August 2011

Benetton relaunches website

Benetton's website has received a makeover to coincide with the launch of the new AW11 collection. The Collections section (Woman, Man and Child, Undercolors and Lifestyle), now includes a ‘This Week’ area which will offer weekly advice about looks to wear for various occasions. In addition to the collections there will be a news section, links to the United Blogs of Benetton superblog, and Benetton Web radio.

Photos, videos, clothes and content can be shared on the main social networks, primarily Facebook, and the news area will include weekly updates on events and fashion news. Benetton is also set to introduce mobile applications from September to Christmas.

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