11 August 2011

Felicities appointed to represent new womenswear label

Felicities has been appointed to represent new womenswear label BasharatyanV, launched by young fashion designer Veronica Basharatyan. The label specialises in creating women’s tailored clothing using unique and luxurious fabrics. Veronica started developing the theme of the SS12 collection, Surreal Hidden Beauty, during her last year of studying at LCF. Her collection was inspired by her trip to Iran in March 2009 and the Persian language ‘Farsi’ which has driven BasharatyanV to develop a Persian script-based collection. The prints vary not only in the technique used, but also by the meaning that is hidden within it. There are 43 looks within the range featuring rounded shoulders and body-con shapes and simple cut dresses, produced in silk jersey material and silk Indian dupon.

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