23 August 2011

Fashion brand Fiorelli to split into three new labels

Fiorelli is dividing the brand into three labels; Fiorelli, Fiorelli est. 1988 and Fiorelli London. Fiorelli’s main collection will typically consist of Spring, Summer and Cruise collections, Fiorelli est.1988 uses classic key shapes in classic colours, while Fiorelli London is aimed at 15-25yr olds, using key trend lead shapes and experimenting with texture and colour.

The new collections are set to launch in mid-November, then January, before the final SS12 drop in March in stores and online. A press event will be taking place in London in early-November (see DIARY dates).

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