04 August 2011

French swimwear range launches in the UK & appoints PR

IODUS Swimwear is an established French swimwear range, designed by Pierre Martinez, set to launch in the UK at MODA exhibition this month for Summer 2012. The collection focuses on well-fitted, designs in luxury fabrics, featuring bold colour blocking in royal blue, saffron yellow and raspberry red and vibrant prints and florals in marine blue, turquoise greens and muddy browns. Sizes available include x-small to x-large with cup sizes ranging from A-E. Soft cups and underwired versions as well as bandeau for maximum support and cleavage can be seen within the collection, with prices ranging to £150.

Wholesale agency Philippa Bradley Agencies has been appointed to represent IODUS Swimwear in addition to its portfolio of high-end lingerie and swimwear brands, which include including Princesse tam.tam and Eberjey.

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