30 August 2011

Jonny Wilkinson launches new
fashion brand & appoints PR

Jonny Wilkinson and his brother Mark, also known as 'Sparks', are to launch Fineside this September; a capsule range of T-shirts, polo shirts, sweatshirts, hooded tops, outerwear and accessories. The range combines both functional and fashion design elements and will be launched online initially with prices starting at £25.

“It’s been a great experience and I’m really pleased with where we are right now” says Jonny. “Sparks and I wanted to develop something special and with this clothing line I feel like we are definitely doing that. Fineside is massively important to us. We’re starting small because we want to get this right and keep it honest. We hope that in time we will be able to build and establish the brand.”

Prior to the impending launch, Fineside has appointed Toast PR to handle its consumer PR brief, following a competitive pitch process.

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For Fineside's press office details - click here

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