05 August 2011

New premium skin and bodycare brand launches

Essence PR has been appointed to handle the PR for new premium range of skin and bodycare products GADI 21 Minerals. The collection has a dual formulation that combines the 21 purest minerals taken from the Dead Sea which include sodium, magnesium and bromide. The products are designed to stimulate dormant cells and revive the mechanisms that are essential for healthy skin, making it look and feel younger. The 21 Active Minerals are combined with essential oils and plant extracts such as aloe vera, tomato extract, ginseng, hibiscus, green tea and essential multi-vitamin complexes of A, C and E. The concentrated solutions have been formulated to provide maximum efficacy and leave skin hydrated, firm and more radiant.

Paraben and Propylene Glycol free, the hero products within the range include: Purifying Dead Sea Mud Mask (£50), Age Defying Active Serum (£90), Bio Instant Lifting Beauty Mask (£120), and Bio Instant Lifting Beauty Mask (£120). Other products in the collection feature the Purifying and Rejuvenating Mineral Toner which evens the skin tone and aids firmness and elasticity, and the Soothing Eye Gel to help with signs of fatigue, fine lines and wrinkles. There are 21 products for both men and women within the range, along with a selection of beauty kits suitable for gift or travel. Prices range from from £15 to £120 and have just launched in leading House of Fraser stores nationwide.

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For GADI 21 Minerals' PR contact details - click here

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