09 August 2011

Stacey Solomon named as the new face of Boux Avenue

X Factor finalist and winner of 'I’m A Celebrity! Get Me Out Of Here!' Stacey Solomon has been named as the new face of lingerie company, Boux Avenue. Launched this spring, the company currently has six UK stores, with another three to open before Christmas, in addition to the Boux Avenue website. The seventh store is due to open this Autumn at the Metro Centre in Gateshead.

Boux Avenue has sizes ranging from 30A to 40G, with cup size H arriving in time for Christmas. The brand has a range of lingerie from everyday essentials such as T-shirt bras to silk teddies and lace babydolls plus sleepwear and swimwear.

Boux Avenue is the latest major business venture from Dragons’ Den businessman Theo Paphitis.

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