27 September 2011

New affiliate fashion website Miss High Street
launches & appoints PR

Toast PR has been appointed to handle the press and PR for Miss High Street, a new fashion affiliate website which has just launched. Created by Hannah Buckley out of her own frustration when searching for outfit inspiration ahead of her visit to a Summer festival, she decided to create a website where visitors could develop complete outfits. The site now has 16 retail affiliates which include Topshop, Oasis, New Look and Office. The site which already has over 18,000 Facebook fans and over 9,000 Twitter followers and has been designed to allow visitors to search high street garments that have been put together in a complete outfit, broken down by the latest trend, social occasion and personal style preferences.

“We have one of the best high streets in the world” says Hannah. “It is very easy for UK women to buy affordable, on trend garments, yet the real value is in how the complete outfit is put together. I spotted an opportunity to help people achieve this and become the ‘go to’ website for providing outfit inspiration for the high street. We’ve already earned a seal of approval from thousands of high street fashion fans and I’m very excited about the site’s potential.”

New outfit suggestions are uploaded daily and visitors are given the opportunity to rate each ‘look’ and can share their own style by uploading photos of a complete high street outfit with the ‘Today I’m Wearing’ function. Followers of the site on Facebook and Twitter are sent daily fashion news, regular updates and outfit suggestions.

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For the Miss High Street press office details - click here

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