26 October 2011

New beauty & lifestyle agency It is PR announces clients

It is PR is a new boutique beauty and lifestyle agency formed by Glam UK's celebrity beauty stalker Alice Howard.

The agency has been appointed to handle the press and media for The Beauty Centre, situated in London’s St John’s Wood. This November, The Beauty Centre introduces a new membership scheme, VIP Beauty Club. Becoming a member of the club entitles the user to unlimited usage of all salon treatments per month. Membership includes laser hair removal, non-surgical CACI treatments for face and body, Dermalogica facials, self-tanning, body massage treatments, manicures and pedicures, eye-lash enhancements and waxing. VIP Beauty Club members also receive 20% off all in-house retail beauty products from brands: Dermalogica, Revitalash, Essie, Tri-Dosha, Lumos and the Celebrity Secrets sunless tanning range. Membership is currently priced at £149.

It is PR has also been appointed to represent Lumos Skincare. The range includes three serums as well as an exfoliating mask, and is available to purchase at The Beauty Centre.

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