06 October 2011

Giorgio Armani's first global online
flagship store launches today

Giorgio Armani today launches its first global online flagship store. The website will contain five of the group’s brands for men and women: the signature line, Emporio Armani, Armani Collezioni, Armani Jeans and Armani Junior. The site, operated by Italian online retailer YOOX Group, will be active in 30 countries in Europe, in the US and Japan, and in four languages - Italian, English, French and Japanese. It will also offer mobile commerce via the iPhone, iPad and Android-operated phones.

From 20 October, the site will be available in China with the launch of armani.cn. Armani.com will include editorial content that will be renewed on a weekly basis. Marking the launch, Armani will present an exclusive video of Rihanna, who fronts the Emporio Armani underwear and Armani Jeans fall advertising campaigns. This is Armani’s latest step in strengthening and developing the group’s presence on the Web.

DIARY subscribers can view full contact details in DIARY directory:
For the YOOX Group's press office details - click here
For Giorgio Armani's press office details - click here

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