24 November 2011

Bonmarché launches multi-channel
TV shopping & in-store iPads

Womenswear brand Bonmarché has announced its move into television shopping as part of a multi-channel expansion programme, with the first of two one hour shows to be aired on Ideal World (Sky 644, Freview 22, Virgin 747, Freesat 812) on 28 November at 8pm followed by the second show on 5 December at 8pm. The shows, presented by television presenter and style writer Genevieve Ni Raemionn and featuring Bonmarché Brand Manager Stephen Tearle will showcase the David Emanuel Christmas collection which comprises Christmas party dresses and separates in a range of jewel colours. Ideal World customers will receive exclusive offers with purchase.

In addition Bonmarché is trialling a new in-store iPad service in 15 stores nationwide allowing customers to buy online or via telephone and then collect from store free of charge, which will be rolled out to more stores in the New Year. Stores currently trialling the ipad include; Bedford, Bransholme, Cannock, Coalville, Crossgates, Cwmbran, Leigh, Letchworth, Lincoln, Liscard, Norwich, Plymouth, Shirley, Tonbridge and Wakefield.

Click on the pink links below for full details in DIARY directory:
Bonmarché in 'fashion & accessories'

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