15 November 2011

Channel 4's Closet Swap appoints Forward PR

Forward PR has been appointed to handle the press and PR for Closet Swap, the new Facebook and iPhone app from Channel 4 that allows people to share clothes with friends. Users can also send a ‘Fashion SOS’ from their iPhone or iPod to their Facebook wall to ask if anyone they know has an item they are specifically looking for. To reward the goodwill, users are awarded kudos and higher rankings on leader boards the more they swap. Users can also find vintage and charity shops based on their location, and can access information about sustainable fashion on the go. Swappers will learn how clothes are made, where they come from, who the top sustainable designers are and about the environmental and socio-economic impacts of buying vintage, designer or High Street. The project is part of a wider theme for Channel 4 Education, highlighting debates surrounding sustainable and ethical fashion production and consumption.
www.closetswap.co.uk

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