11 November 2011

Emma Bunton collaborates with Argos
for baby & childrenswear range

Argos has announced a new partnership with Emma Bunton to create a baby and childrenswear range for the retailer’s newly launched clothing category. The collaboration will see the clothing range available in-store and online from January 2012. Mother-of-two Emma (pictured here with her son, Beau) has been working with the Argos team since March on the 99-piece collection for girls and boys aged newborn to 10 years old.

Emma says, “As a Mum myself I’m forever searching for fun and fashionable clothes for my boys, that are comfortable and practical too – clothes they really want to wear. Working with Argos has given me the opportunity to create exactly that. I’ve worked hard on every piece in the range; the designs, colours, fabrics, prints and cuts and I’m so proud of the outcome.”

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