02 November 2011

Heritage footwear brand Loake to open London store

Heritage footwear brand Loake is set to open a new London store this Autumn. Launching mid-November, the new shop in Piccadilly’s Prince’s Arcade will showcase English craftsmanship offering menswear and leathergoods. For SS12, the brand has introduced some reinterpretations of classic styles to appeal to a younger customer, as well as more relaxed shapes and materials in its traditional ranges. A new advertising creative will appear in key men’s style press and national newspaper supplements, including Shortlist, GQ, The Times and The Telegraph. Loake is also updating its website with improved functionality and a more contemporary look.

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