04 November 2011

Madonna signs with Coty Prestige
to make her first fragrance

Coty Prestige, a division of Coty, announced today that it signed an agreement with MG Icon LLC, a joint venture between Madonna, Guy Oseary, and Iconix Brand Group to launch the star's first fragrance. The fragrance, Truth or Dare by Madonna, will debut exclusively at Macy’s in April 2012 in the United States, with global distribution beginning in May. The agreement with Coty marks the first time Madonna will launch a fragrance. Truth or Dare by Madonna will be a signature floral fragrance balanced with woods and vanilla. The scent will be available in an eau de parfum priced at $68/€62 for 75ml, $55/€46 for 50ml and $39/€35 for 30ml. A Body Lotion and Shower Gel will also be available within the collection.

Madonna will be featured in a global print, television, and online marketing campaign produced in collaboration with Fabien Baron of Baron & Baron who she has worked with on many projects including “Sex,” her renowned 1992 pictorial essay on sexuality.

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