17 November 2011

Vodafone becomes principal sponsor of LFW

Starting in February 2012 Vodafone UK is to become the principal sponsor of London Fashion Week for seven seasons. Vodafone has been involved with London Fashion Week for the past three seasons in its role as official communications partner and title sponsor of London Fashion Weekend. Caroline Rush, CEO of the British Fashion Council, commented: “Through (Vodafone's) partnership with London Fashion Week, British Fashion Awards and Vodafone London Fashion Weekend they will be supporting our innovative talent whilst providing unique opportunities and access for their customers to experience fashion.”

As part of Vodafone VIP, customers will be able to win tickets to all catwalk shows taking place at the official BFC Catwalk Show Space, Somerset House. Vodafone customers will benefit from an exclusive viewing platform for the shows offering an an exclusive view of the runway as well as a VIP lounge. Vodafone UK will continue to be title sponsor of Vodafone London Fashion Weekend and sponsor of the British Fashion Awards.

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