22 December 2011

2011's most viewed brands, companies &
publications in DIARY directory

Statistics from the DIARY directory website show the most viewed brands, companies and publications pages in www.diarydirectory.com throughout 2011 – based on page view rankings.

Nine of the top ten companies viewed covering all sections of the site were Consumer Magazines - ELLE Magazine, Grazia, Vogue, Marie Claire, Stylist, Look, Glamour, InStyle and Red.

For National Newspapers, the Daily Mail, The Sunday Times’ Style and The Sun’s Fabulous were the top viewed pages; and for Regional Newspapers & Magazines London Evening Standard’s ES Magazine, Metro, City A.M. and Manchester Evening News were among the most viewed. Top of the e-Zines were handbag.com, Glamour.com and ELLEuk.com. Despite the increasing engagement between PRs and bloggers, no blogs made it into the most viewed 500. The highest ranking of the blogs were Liberty London Girl, Time Out’s new blog Now. Here. This and BritishBeautyBlogger.

As DIARY directory now lists an increasing number of overseas publications (300 titles and growing) look out for next year’s list to see which countries’ media titles come highest in the rankings.

The Communications Store was the only non-consumer magazine company to feature in the top 10 ranked company profile pages through 2011! The next most viewed PR companies were MODUS, Purple, Beauty Seen PR, Karla Otto and Talk PR. For in-house PRs, Estée Lauder Companies, Arcadia, Coty, L’Oréal, Chanel and Space.NK were the highest ranked pages based on views.

So, unsurprisingly in parts, the most viewed beauty brands were Estée Lauder, MAC Cosmetics, Bobbi Brown, Clinique and L’Oreal Paris, while in the fashion world Topshop, New Look Retailers, ASOS.com, Chanel, and Gucci were the most viewed five.

Make sure DIARY directory editor, Holly Buckley is on your mailing list for any news and press releases, and that you regularly check your listing in DIARY directory to keep your details up to date. Keeping in touch with DIARY directory helps the fashion, beauty and lifestyle industries keep in touch with you!
holly@diaryd.com

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