DIARYdates

Added, amended or confirmed:

• Dower & Hall Christmas in July
• Love Art Wear Art Launch Party (footwear)
• 18 and East Launch Party
• Push PR AW11 Press Day
• Eveden AW11 Press Day
• Luna & Curious Boutique Opening
• Swanfield Designer Sample Sale
• Semple Secrets - Featuring a conversation with Claire Wilcox, Senior Curator for Fashion and Textiles at The V&A.
• Polpo Cicheti Bar Opening
• RelativeMO Pre-Fall Press Day - Erdem, Markus Lupfer, Matthew Williamson, Preen, Tibi, Yigal Azroul. Introducing Chrissie Morris and Lulu Frost
• The Duffer Of St George Press Day
  
• Launch of Modern England collection with Umbro and Peter Saville
  
• Belle Sauvage AW11 Catwalk Show
  

See DIARYdates.

Agency appointed to launch slimming aid to the UK

True Grace PR has been appointed to launch slimming aid, FULLfast to the UK market. Scientifically proven, FULLfast is an innovative food supplement which is spritzed under the tongue to relieve feelings of hunger, making the user feel full. The efficacy study has been published in the Journal of Obesity. FULLfast is on-sale from mid March. Contact

Womenswear client win

Felicities is now representing womenswear label Eki Orleans, known for its bold, vibrant prints and soft silhouettes. Contact.

Freelance details for fashion editor

Lloyd-Scott Tyler, previously fashion & lifestyle managing editor at Disorder Magazine, is now freelance. Lloyd-Scott is available for freelance commissions focusing on celebrity interviews and freelance styling projects. Contact.

Beauty PR announces name change

Louise Oakley (née Constable), Account Director at Primal PR, has taken her married name and has a new email address. Contact.

BodyAmr apoints PR for London Fashion Week

Liz Matthews PR has been appointed to manage BodyAmr's upcoming London Fashion Week AW11 presentation on February 22. Catherine Garrett has, again on a freelance basis, joined Liz Matthews PR to manage the show. Contact.

The provisonal London Fashion Week schedule is available in DIARY dates.

Homes retailer appoints PR agency

Home furnishings retailer Habitat has brought in Camron as its retained consumer PR agency. Camron will act as lead European PR agency and will work with Habitat's in-house team. Contact.

New fashion editor

Bi-monthly music and style publication, Disorder Magazine has announced the appointment of Jade Stavri as fashion editor. Jade, who was previously fashion editor for Bonafide Magazine, will continue to also be available for freelance commissions. Contact.