16 February 2011

Beachwear brand and retailer appoints Amazing PR

Amazing PR has been appointed by Louise Sandberg to represent her beachwear brand (of same name) for 2011. This year, Louise is expanding on her own collection of silk dresses and kaftans. Contact.

Chevignon to relaunch in UK for AW11

French casualwear brand, Chevignon has chosen European distribution company A Number of Names for its AW11 UK relaunch. Chevignon will start by relaunching its Togs Unlimited jackets, with plans to slowly expand the offerings for the future. Contact.

Consumer title seeks celeb for Q&A

Spa Secrets is looking for a female celebrity to feature in the Q&A section of the magazine. The Q&A will be featured in the Spring edition, suggestions should be sent to Sam Lewis. Contact.

Clare Forde appointed by new men's grooming brand

Clare Forde PR has been appointed to handle the PR for Vintage Shaving Company, a new men's grooming brand. Launching exclusively in Harrods on 1 April, with a nationwide roll out in May, the brand debuts with two collections: Trad, a traditional classic citrus scent, and Mod, a uniquely contemporary masculine fragrance. Both collections include an Exfoliating Face Wash, Shave Cream, Daily Face Balm and an Eau de Toilette complete with hand crafted wooden cap. Contact.

Karla Otto appointed by YOOX Group

Karla Otto has been appointed to oversee all publicity for YOOX Group including yoox.com and thecorner.com. Contact.

Two client wins for Wizard PR

Wizard PR has been appointed to handle the PR for Fudge Urban. From the creators of Fudge, the Fudge Urban range of 11 salon-quality unisex hair products will initially be exclusive to Superdrug. Essence PR will continue to handle press enquiries for Fudge professional. Contact.

Wizard PR has also been appointed to represent Biolane, a French Skincare line formulated for babies and mothers-to-be. Biolane is recommended by paediatricians and dermatologists and has been used in maternity hospitals for over 30 years. Contact.

Pringe of Scotland appoints Head of PR & Marketing

Diane Crook has been appointed as Head of PR & Marketing at Pringle of Scotland, having previously held senior communications positions at Luellea Bartley and Juicy Couture. Diane will work closely with the newly appointed MD, Benoit Duverger on global marketing and PR strategies for the brand, whilst overseeing all global PR partners. Modus Publicity continues to act as the UK PR consultancy. Contact