25 January 2012

John Lewis to sponsor InStyle Best Beauty Buys
in multi-platform partnership

John Lewis to sponsor InStyle Best Beauty Buys in multi-platform partnership
InStyle magazine has confirmed John Lewis as sponsor of its annual Best Beauty Buys awards 2012, with a cross-platform partnership including the launch of a Best Beauty Buys app. As well as sponsoring the awards evening, John Lewis will have activity within the Best Beauty Buys supplement and in-store events, on InStyle’s website and within the new Best Beauty Buys app. The new app for the awards will be free for users and available on all smartphones. As well as presenting the winning products, the app allows users to buy more than 50 of the winning products via the John Lewis website and will have updated content throughout the year.

John Lewis is also sponsoring a new award, the John Lewis Beauty Icon Award, voted by beauty fans on its Facebook page. In addition, Amanda Scott, the store’s head of beauty buying, has joined the expert judging panel. InStyle’s 100 Best Beauty Buys are chosen by panel of over 150 industry experts, including celebrity stylists. Winners will be revealed at a ceremony at the Mandarin Oriental, London, on 31 January. The March issue of InStyle, which features the Best Beauty Buys supplement, goes on sale from 2 February.
www.instyle.co.uk

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