20 February 2012

Hobbs invests in high street &
international expansion

Hobbs invests in high street & international expansion
British designer fashion brand Hobbs has unveiled an £18m investment programme in its stores and online capability and at the same time announced that March would be the formal launch of its latest brand, Hobbs Invitation.

Iain MacRitchie, Hobbs Chairman, commented; “For AW11, we spent over £6m investment in store trials and website development to support the inspired fashion collections that our designers have created. This has given us the confidence to invest a further £18m in the UK and Internationally.”

Nicky Dulieu Hobbs CEO commented: “The addition of Hobbs Invitation to the Hobbs brand family will help us lead the market for sophisticated and glamorous occasion dressing. This collection will be launched in full to target media at a salon show in London at the end of March and in store thereafter during April. The other sister brands of Hobbs London and NW3 by Hobbs will also see further development with range expansion and the launch of stand-alone stores.”
www.hobbs.co.uk

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