16 February 2012

TOMS Eyewear launches in the UK

TOMS, manufacturers of ethical footwear, is introducing a second product line in the UK, TOMS Eyewear. The new line, which launched in the US last June, will launch on 13 March. Six styles of sunglasses will be offered to customers, and in keeping with the TOMS ‘One for One’ ethic, with every pair purchased TOMS will help give sight to people in need through medical treatment, prescription eyeglasses and surgery administered by its first Sight Giving Partner, Seva Foundation.

Made in Italy, each style has a design striping detail, symbolising the three elements of One for One. The first stripe on the temples represents the purchaser, the stripe on the tips represents the person the customer is helping and the middle stripe represents TOMS, bringing the two together. The new collection will be available at Selfridges in London and Manchester as well as online at the Selfridges and TOMS website.
www.toms.co.uk
www.seva.org

Click on the pink links below for full details in DIARY directory:
TOMS in 'fashion & accessories'

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