07 March 2012

Boux Avenue names Ola Jordan as face of new campaign

Ola Jordan, professional dancer and star of Strictly Come Dancing, is the new face of Boux Avenue, the high street lingerie brand owned by Theo Paphitis, and will front its SS12 collection campaign. This is Ola’s debut venture into lingerie modelling, and she is available for interview regarding her role as the new face of the label. Boux Avenue is available from the website and standalone stores nationwide. There are new stores set to open over the next two months at Bullring in Birmingham, Westfield London W12 and Chapelfield in Norwich.

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Boux Avenue in 'fashion & accessories'

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