30 March 2012

Swatch collaborates with fashion designer Uma Wang

As part of the new Art & Fashion collection, Swiss watch and jewellery maker Swatch has collaborated with the Chinese fashion designer Uma Wang. The new designs created by Uma convey her love of contrasting textures and materials, as well as communicating messages about contemporary identity and the eternal nature of time itself. Having studied at Central Saint Martin’s in London, Uma launched her eponymous label in 2005, fusing advanced knitting techniques with subtle detailing. New Gent Pretty Bohemian (pictured left) has a multicoloured ethnic-style print appearing across the plastic case and embroidered textile strap of the watch, while the New Gent Pure Fabric (pictured right) combines a plastic beige and black dial and black strip running across it. The textile strap is embroidered with the name Uma Wang. Priced at £44.50 each, the collaborative collection will be available in stores this month.

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Swatch UK in 'fashion & accessories'

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