28 March 2012

Westfield to show 3D fashion show as part of futurefashion

A 3D fashion show will be making its commercial debut at Westfield London and Westfield Stratford City in a cinema pop-up at futurefashion, Westfield’s first all-digital style event is running from now until 1 April at Westfield London and 4-9 April at Westfield Stratford City. Seating 15 visitors at a time, each guest will wear 3D glasses to view a six-minute fashion show. A stylist selected 35 outfits from a mix of Westfield’s high-street and premium brands which were then categorised into five key seasonal trends; Pastels, Floral, Lace, Tribal and Colour Block. The models were filmed in an empty office space above Westfield Stratford City with design features including four sides of floor to ceiling glass wall windows and metallic floor. The footage was filmed in 3D using two digital cinema cameras and HD film. The 3D fashion show will also be featured on the websites.

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