11 May 2012

Gwyneth Paltrow for BOSS Fragrances

BOSS Fragrances has signed actress Gwyneth Paltrow as the face of its new female fragrance, BOSS Nuit Pour Femme. Gwyneth will star in the new TV, print and online campaigns, rolling out globally later in the year. The new scent is inspired by the ‘little black dress’ and the feeling it inspires in women.

Gerd Von Podewils, Global Marketing Director for HUGO BOSS Fragrances, P&G Prestige, commented: “We are delighted to welcome Gwyneth Paltrow to the HUGO BOSS family as the face of our new BOSS Black female signature scent. Her effortless style, captivating beauty and remarkable achievements make her a true icon of female success; and just as BOSS Nuit Pour Femme is the perfect complement to a woman’s ultimate night out, she is the perfect complement to BOSS Fragrances.”

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BOSS Fragrances in 'beauty, fragrance, grooming & health'

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