22 May 2012

L'Occitane to launch Aromachology Radiance & Colour Care

July will see the launch of L'Occitane's Aromachology Radiance & Colour Care line for colour-treated hair, designed to maintain radiance and vibrancy. Products include Radiance and Colour Care Shampoo (£15 for 500ml); Conditioner (£15 for 500ml); and Mask (£23 for 250ml). The range contains a complex of five essential oils that help to strengthen and revitalise colour-treated hair: germanium, palmarosa, bergamot, rosemary and cedar.  For this new product range, the brand has maximised the use of recycled and recyclable materials. The large sized plastic jars are made from 100% recycled and recyclable PET plastic while the small and medium shampoo and conditioner tubes are made with partly recycled plastic. The Aromachology Radiance & Colour Care collection will be available in L'Occitane stores and online.

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L'Occitane in 'beauty, fragrance, grooming & health'

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