03 May 2012

Talk Global re-launch & The Macallan global win for Talk PR

Talk PR is strengthening its specialist global offering with the newly designed division ‘Talk Global’. Reengineered to meet the needs of global consumer brands, the division specialises in providing strategic consultancy and fully integrated pr campaigns for global roll-out. The Talk Global division will be headed up by Talk PR’s Managing Director Helena Fisher (second right) and supported by Board Director Louise Greidinger (left), Associate Director Mai Amin (right) and a dedicated account team of four specialist staff. The London-based team have a combined experience of over 50 years working in the global PR communications field within the beauty, fashion and luxury lifestyle sectors. Tanya Hughes, Talk PR's Managing Director and Head of Talk PR’s global boutique PR network SERMO, is pictured above (second left). To mark this new phase of Talk Global, Talk PR will roll out events and initiatives during May and June, including free of charge drop in ‘Surgeries’ for global brand owners to discuss brand challenges and solutions with the Talk Global team.

Talk Global’s re-design has coincided with the win of a global project for premium whisky brand The Macallan and its Masters of Photography initiative. The project, which has previously featured photographers Rankin and Albert Watson, has been designed to build The Macallan brand and extend its reach to new audiences across the world. The Global team will be working on international activation including strategic consultancy on a series of launch events and the production of a global PR toolkit for the Macallan’s key territories. Talk PR won the project in a competitive pitch against three agencies. Other global clients include P&G Prestige, Femcare and Beauty brands, American Express and adidas by Stella McCartney.

Click on the pink links below for full details in DIARY directory:
The Macallan Masters of Photography in 'homes, interiors & lifestyle'
Talk PR in 'PR consultancies'

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