27 June 2012

Davidoff introduces Limited Edition ‘Love the Ocean’
Cool Water for Men & Women

A new limited edition of Davidoff Cool Water for men and women has launched today, highlighting Davidoff’s support of National Geographic Society’s Pristine Seas initiative. This summer, the worldwide animation 'Love the Ocean' will introduce a new partnership between Davidoff Cool Water and National Geographic Society. This campaign supports the Society’s mission aimed at creating protected marine areas. Each Davidoff Cool Water bottle will come with a unique access code inscribed on the inside of the limited edition packaging’s sleeve. This code will enable buyers to enter a website where they can use a geo-localisation application to follow the route of National Geographic Explorer-in-Residence Enric Sala’s latest expedition to the Pitcairn Islands. Consumers will learn more about the Pristine Seas program and the partnership with National Geographic Society. Also supporting this partnership will be a campaign featuring actor Paul Walker (pictured above), the face of Davidoff Cool Water, who has studied marine biology and will take part in the global media campaign that will support the Pristine Seas operation. Davidoff Cool Water for Men is priced £38 for 75ml or £50 for 125ml, while the women’s version is priced £34 for 50ml and £46 for 100ml. The new limited edition ‘Love the Ocean’ Davidoff Cool Water for Men & Women is available nationwide.

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