27 June 2012

DKNY announced as brand partner to
launch Fashion Week Live

DKNY will be the launch brand partner for Fashion Week Live, an first interactive social network experience that represents the fashion industry online. Exclusively on Facebook, Fashion Week Live challenges users to forge a career for themselves within the fashion world. Players can collaborate across many facets of the industry - from model styling, photography, show production and more. As users advance in the game, a DKNY boutique becomes available to them, with access to virtual authentic designs available for purchase as virtual goods. Players are also able to unlock unique DKNY job opportunities and experiences that will be presented to them by DKNY PR GIRL (twitter.com/dkny) as they progress further within their 'fashion career'.

Patti Cohen, EVP Global Marketing & Communications for Donna Karan International, mentions: "For DKNY, social gaming is a new way for us to engage with fans old and new. Through Fashion Week Live, we look forward to sharing the fashion industry experience in a highly interactive, digitally advanced forum."
www.facebook.com/fashionweekgame

Click on the pink links below for full details in DIARY directory:
DKNY's press office in 'PR contacts'

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