28 June 2012

Lipsy Beauty appoints instinct pr & announces new launches

Inter City Group has appointed instinct pr to launch Lipsy’s second fragrance, Lipsy London Love, as well as additional support for the rest of Lipsy’s beauty offerings and watches. Lipsy London Love will launch exclusively at Lipsy and Lipsy.co.uk at the end of August and in key retailers including Boots, Very.co.uk and specialist high street fragrance stores from September. There will also be a limited edition Christmas gift set containing a scented body lotion alongside the perfume. instinct pr’s brief is to handle the launch of the new perfume and generate media coverage surrounding the Christmas period through creating celebrity associations and tailored events, such as a Christmas in July showcase. Utilising its contacts in the beauty media, instinct pr will secure targeted and effective coverage for Lipsy and will be reporting directly to Brand Manager, Yvonne Fearns.

Click on the pink links below for full details in DIARY directory:
Lipsy Beauty in 'beauty, fragrance, grooming & health'

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