23 July 2012

instinct pr handles Disney On Ice UK tour

Production company Feld Entertainment has appointed instinct pr to provide PR, experiential and social media support for it’s winter Disney On Ice UK tour, Passport to Adventure. instinct pr won a competitive pitch against two other PR agencies and their campaign runs until January 2013. Disney On Ice presents Passport to Adventure starts at the end of September, finishing at Wembley Arena in January 2013. The show will be based on four of Disney’s popular films; The Little Mermaid, Peter Pan, The Lion King and Lilo and Stitch. The campaign will consist of a multi-platform PR strategy, including launch activity and an ongoing press office, which will achieve national PR coverage for Disney On Ice, as well as experiential activity that will take place in London to drive ticket sales for the Christmas show at Wembley.

Click on the pink links below for full details in DIARY directory:
Disney On Ice in 'homes, interiors & lifestyle'

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