16 July 2012

Jack Daniel's Tennessee Honey appoints Cirkle

Brown-Forman UK has appointed Cirkle to the consumer PR brief for this summer’s launch of Tennessee Honey, a new honey liqueur from Jack Daniel's. Aimed at 18-24 year olds, this is the first new product launch from the brand in more than a decade.

Jack Daniel’s Tennessee Honey Brand Manager, Andrew Watson, said, “This is one of the biggest launches in the spirits sector in the UK this year. Cirkle really understood our brand, our audience and how consumer PR could best integrate with other disciplines, as well as showing a level of creativity which we found really exciting.” The account will be run by Cirkle Deputy MD Nick Woods.

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Jack Daniel's Tennessee Honey in 'food & drink products'

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