26 July 2012

Jonathan Saunders collaborates with London Fashion Week

In a first for London Fashion Week, the British Fashion Council (BFC) has announced that they have worked with designer Jonathan Saunders to provide the creative brief for London Fashion Week, this September. Saunders has worked with the BFC to create bespoke visual event branding and marketing materials that will be used across London Fashion Week for the SS13 season – this will be based on an adapted version of his ombre print from AW12. The pattern takes its inspiration from Hungarian French artist Victor Vasarely, whose art and sculpture focused around the areas of optical illusion and geometric abstract art. The British Fashion Council approached Jonathan Saunders, this year’s winner of the BFC/Vogue Designer Fashion Fund. Going forward it is hoped that the visuals for London Fashion Week each September will be created by that year’s Fund recipient. Each designer will be given a blank canvas to interpret creatively, ensuring London Fashion Week’s reputation as the world’s most innovative and creative fashion capital.

Jonathan Saunders commented: “It is an honour to be doing this for the BFC. I am very excited to see my print being displayed in so many places during London Fashion Week! I think it is a great idea to involve designers in the promotional material for LFW. Thank you BFC for choosing to work with me for this season!”
www.londonfashionweek.co.uk
www.jonathan-saunders.com

Click on the pink links below for full details in DIARY directory:
London Fashion Week in 'exhibitions & exhibition organisers'
Jonathan Saunders in 'fashion & accessories'

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