30 July 2012

Wella Professionals introduces ILLUMINA COLOR

Wella Professionals has introduced new ILLUMINA COLOR, a range of in-salon sheer, natural-looking colours. Containing breakthrough MICROLIGHT technology with millions of micro-particles that encapsulate the tiny metals left on the hair, ILLUMINA COLOR reduces cuticle damage and keeps the surface of the hair cuticle in better condition and more transparent, colour after colour. The technology boasts up to 70% more light reflection, superior hair protection, as well as up to 100% grey/white coverage with a sheer colour result. Launched this month, ILLUMINA COLOR is available from Wella Professionals salons nationwide.

Click on the pink links below for full details in DIARY directory:
Wella Professionals' press office in 'PR consultancies'

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