Grazia has announced it is extending its reach across multiple platforms with the launch of an innovative iPad edition, slated for release in the autumn. The iPad edition will be based around a proposition of Read, Shop, Share. The Read element will see content enhanced by bespoke interactive elements including video, while Shop will be the edition’s unique-selling point, enabling the reader to buy items directly from Grazia’s fashion pages, acting on their impulse as soon as they see items on screen. The Share element will allow users to socialise content.
Abby Carvosso, managing director, Bauer Media lifestyle magazines, said: “Grazia has always been brave, bold and innovative and the new iPad edition continues that ethos. Our influence comes from understanding what intelligent women are thinking, doing and wanting. We know they buy products recommended by Grazia, so the new iPad edition offers them the ease and simplicity to buy a product as soon as they see it in our pages. This great new editorial product will allow premium, upscale brands innovative new advertising opportunities and the chance to access the unique power of Grazia to make their products sell out.”
For more information about the new iPad edition, please get in touch with Victoria Harper, specials director at the publication.
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Victoria Harper in 'media contacts'
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Abby Carvosso, managing director, Bauer Media lifestyle magazines, said: “Grazia has always been brave, bold and innovative and the new iPad edition continues that ethos. Our influence comes from understanding what intelligent women are thinking, doing and wanting. We know they buy products recommended by Grazia, so the new iPad edition offers them the ease and simplicity to buy a product as soon as they see it in our pages. This great new editorial product will allow premium, upscale brands innovative new advertising opportunities and the chance to access the unique power of Grazia to make their products sell out.”
For more information about the new iPad edition, please get in touch with Victoria Harper, specials director at the publication.
Click on the pink links below for full details in DIARY directory:
Victoria Harper in 'media contacts'
To set up a DIARY directory subscriber login, contact info@diaryd.com