15 August 2012

Lifestyle brand New Era appoints MODUS

MODUS has been appointed to handle the UK PR activity for the international lifestyle brand New Era, appointing a dedicated team for this account. This authentic sports heritage brand dates back over 90 years, producing quality caps for all Major League Baseball teams as well as numerous NBA teams and other collaborations. Although New Era is rooted in sports heritage as the official on-field cap of Major League Baseball, they have evolved into a brand that has been seen on the runways of Paris during Fashion Week and in hundreds of music videos. The company is looking to continue its growth by restructuring its global product and marketing teams, and investing more resources to further develop the brand's accessories and apparel divisions.
www.neweracap.co.uk

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New Era in 'fashion & accessories'

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