20 September 2012

Children Worldwide Fashion launching first in-house brand

As part of its development programme, the Children Worldwide Fashion group (CWF) is expanding its brand portfolio with the introduction of a children’s collection, Billieblush, developed in-house. The new line aims to meet the demand from the children’s ready-to-wear market for a practical, on-trend, affordable product for girls aged 0 to 12 years. Developed for the Infant and Kid segments, it will be later completed with a Newborn line. Themes have been devised to create complete looks, combining outfits with coordinated accessories. They come in Spring and Summer versions, complemented by limited editions: Formal, Party, Rainwear or Beach. Billieblush will be in the stores UK and worldwide from early January 2013, the biggest stockists are House of Fraser, Selfridges, Hoopers, Kids Kavern, Excel (Belfast) and key e-tailers – Childsplay and Childrensalon. Newborn will launch for SS14.
www.groupecwf.com

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Billieblush (childrenswear) in 'fashion & accessories'

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