14 September 2012

River Island unveils Blogger Design Project

River Island has announced the launch of the Blogger Design Project, an exclusive range of accessories due to go on sale in October. Two selected groups of fashion and lifestyle bloggers were chosen to design mini men's and women's accessories collections to reflect aspects of both their blogs and personalities. The bloggers responsible for the men's collections were Fashion Beans, Individualism and A La Male, who each worked with River Island’s buying and design team to create and develop an iPad case, iPhone cover and tote bag. Coco’s Tea Party, Fashion Foie Gras, Five Five Fabulous and Mademoiselle Robot have each designed women's collections, which each comprise an iPad case, iPhone cover, tote bag and greetings card. The Blogger Design Project will be available in a select River Island stores and online with prices ranging from £2.50 to £25.
www.riverisland.com / @river_island

Click on the pink links below for full details in DIARY directory:
River Island in 'fashion & accessories'

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