03 September 2012

Vogue.co.uk unveils redesign

Vogue.co.uk has undergone a redesign, it has been announced today. The site, built in HTML5, has introduced ‘topic sections’ which showcase all articles, catwalk shows, Vogue covers, blog entries and galleries, searchable by brand, people or events, providing a timeline for inspiration and research. Other editorial developments include a left hand browser bar displaying current stories, while the site now allows the editorial team to mix images of all sizes with their articles and galleries, and with other content such as videos, music playlists and quotes. The catwalk gallery experience allows the user to explore all aspects of a show at once - what happened backstage, who was in the audience, and what was on the catwalk.

Alexandra Shulman, editor of British Vogue, commented: “The redesigned site offers the Vogue.co.uk user an experience which is closer to that of the print magazine whilst continuing to capitalise on the timeliness, newsworthiness and excitement of the web. The site’s reputation as being the leader for fashion and catwalk news gains from a more elegant visual approach, and is part of the general digital strategy of the magazine to play to our core values of fashion, intelligence, style and authority across all media.”

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