05 October 2012

British Footwear Association partners with PR agencies

The British Footwear Association (BFA) today announced a new collaboration with Wingfield PR and Cow PR, to offer members with developing brands access to bespoke PR programmes, allowing them to further develop their brand identity and to support their expansion. This new PR mentoring programme has been launched by the association to further support the industry. The BFA, now in its one hundred and fourteenth year, represents over 130 key footwear companies employing 9000 people. Member companies represent manufacture, import, design and source specialists, including major international brands and smaller innovative labels, as well as suppliers to the high street. Cow PR, under its newly launched fashion and lifestyle division Cow Boutique, will be developing campaigns for Julian Hakes, Miista and John White Shoes. Wingfield PR will be representing Northern Cobbler, Red by Wolves and Coco Rose London to create brand awareness and exposure.
www.britishfootwearassociation.co.uk / @BFA_Footwear

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British Footwear Association (BFA) in 'associations'

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