11 October 2012

Keds announces multi-year partnership with Taylor Swift

American lifestyle brand Keds has announced a multi-year partnership with six-time Grammy winning, multi-­platinum singer and songwriter, Taylor Swift. Via a multimedia campaign, Keds will be encouraging young women to share their stories of strength, creating a global community of girls who "inspire and motivate each other to live their lives to the fullest". The initiative will be supported by social media, video content and limited edition product. The partnership will launch with limited edition red Champions, the brand's most iconic Keds sneaker style, which will be available for purchase online from 22 October.
www.keds.co.uk / @Keds_UK

Click on the pink links below for full details in DIARY directory:
Keds in 'fashion & accessories'

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