02 October 2012

Neville McCarthy Associates wins 111 Skin
& appoints team members

Neville McCarthy Associates has been appointed to handle the press and PR for skincare brand, 111 Skin. The agency will implement a tailored media campaign to top-tier luxury lifestyle media and beauty writers to build the 111 Skin’s brand profile. Additionally, Neville McCarthy will drive consumers to the brand's Harrods concession through product-led editorials and profile features on the 111 Harley Street Cosmetic Surgery. The account will be led by Rosie Nicholls, the new Head of Beauty, and newly appointed Senior Account Executive, Dee Dudakia. Nina Plowman, Director at Neville McCarthy, will oversee strategy. The team will report to Eva Alexandrides, the wife of Dr Y. Alexandrides - founder of 111 Skin.

Click on the pink links below for full details in DIARY directory:
111 Skin in 'beauty, fragrance, grooming & health'
Rosie Nicholls in 'PR contacts'
Dee Dudakia in 'PR contacts'

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