18 December 2012

Victoria Beckham to launch e-commerce

Fashion designer Victoria Beckham is set to launch her new website victoriabeckham.com in early Spring 2013. The redeveloped and interactive web platform will introduce e-commerce for the first time in the company’s history. This is integrated with unique brand content that allows users to share the constantly updating media across their own social media as it publishes to the many Victoria Beckham social channels worldwide. A departure from the current victoriabeckham.com site – which has served as an online look book for the brand’s collections, spanning from its first season, SS09, through to the most recent SS13 collections – this new, redeveloped brand platform will offer Victoria's handpicked selection of SS13's key pieces. Items are selected from across four existing Victoria Beckham collections: accessories, eyewear, denim and the newest line, Victoria, Victoria Beckham. With the initial launch the shop will sell to customers in the UK, USA and Europe, supporting local currencies in each territory, with further plans to then roll out sales in additional territories in the near future.

Victoria Beckham comments: "My new website has been in the making for a very long time. It was so important that the concept, tone and look of it were true to me and my aesthetic and that the shopping experience was the very best that it could be for my customer. The site will be ever evolving featuring never seen before insights into my world through the medium of film. I'm incredibly excited with what I have created and the unique access to the brand I am now able to offer".
www.victoriabeckham.com / @victoriabeckham

Click on the pink links below for full details in DIARY directory:
Victoria Beckham's press office in 'PR consultancies'

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