12 February 2013

Radiator PR handles new Thomas Cook holiday brand

Radiator PR has been appointed by Thomas Cook to handle the PR for Escapades, a newly relaunched holiday brand. Escapades has been created for a 20-something young consumer looking for a well-priced holiday with a difference. Exclusive Escapades features include a personalised entertainment concierge and exclusive events at specially selected hotels within nine resort destinations across the Mediterranean. Over the next few months, Radiator PR will be rolling out a national PR campaign targeting online entertainment, fashion, music and lifestyle media sites, student media, bloggers and national media partners. This latest win follows Radiator’s on-going relationship with Thomas Cook, handling the PR for Club 18-30 and The Big Reunion Festival.

Click on the pink links below for full details in DIARY directory:
Escapades in 'travel, locations & venues'

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