29 April 2013

Ada Zanditon and Nik Thakkar to launch new label
at LC:M with Felicities handling PR

Felicities has been appointed to handle the press and PR for new menswear brand Ada X Nik, which is set to launch with a Greco-Roman Punk-inspired capsule collection at London Collections: Men in June. Womenswear designer Ada Zanditon and fashion creative Nik Thakkar have partnered to co-create the label, which features ten unique pieces bringing to life Nik Thakkar’s adoration for a monochrome and minimalist luxe aesthetic, referencing Ada Zanditon’s previous collections. The collection includes sheer and eel skin t-shirts, kilts, two pairs of leather detailed shorts, a statement biker jacket, open back structured dress shirts and a human hair, bamboo and calf leather jersey with accompanying swimwear, luxury gym towel and tank tops – all ethically sourced and produced. The brand itself will be art and visual content driven; creating fashion films in collaboration with leading industry directors and filmmakers and creative campaigns featuring leading male models and fashion muses.
@adaxnik

Click on the pink links below for full details in DIARY directory:
Ada X Nik in 'fashion & accessories'

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