29 April 2013

Ada Zanditon and Nik Thakkar to launch new label
at LC:M with Felicities handling PR

Felicities has been appointed to handle the press and PR for new menswear brand Ada X Nik, which is set to launch with a Greco-Roman Punk-inspired capsule collection at London Collections: Men in June. Womenswear designer Ada Zanditon and fashion creative Nik Thakkar have partnered to co-create the label, which features ten unique pieces bringing to life Nik Thakkar’s adoration for a monochrome and minimalist luxe aesthetic, referencing Ada Zanditon’s previous collections. The collection includes sheer and eel skin t-shirts, kilts, two pairs of leather detailed shorts, a statement biker jacket, open back structured dress shirts and a human hair, bamboo and calf leather jersey with accompanying swimwear, luxury gym towel and tank tops – all ethically sourced and produced. The brand itself will be art and visual content driven; creating fashion films in collaboration with leading industry directors and filmmakers and creative campaigns featuring leading male models and fashion muses.

Click on the pink links below for full details in DIARY directory:
Ada X Nik in 'fashion & accessories'

To set up a DIARY directory subscriber login, contact info@diaryd.com