18 April 2013

Soft Paris launches in the UK & Ireland
and appoints Whitehair Co

French lingerie and bedroom accessories brand Soft Paris has appointed Whitehair Co to handle its PR and marketing activity as its launches in the UK this month. Soft Paris designs and creates its own brand of products and also offers themed ‘Soft Parties’ including ‘Mistress’, ‘Shades of Soft Paris’ and ‘Like a Virgin’ (hen parties). The UK launch has already been supported by publications such as the Mail Online, Under the Influence, Cosmopolitan and THE HUNGER while the lingerie collection has been worn by celebrities including Ellie Goulding and Abbey Clancy. Previously working with the brand as consultants for Global Communications, Whitehair Co now also represents the lingerie line and brand for UK and Ireland press and marketing.
www.softparis.com / @softparis

Click on the pink links below for full details in DIARY directory:
Soft Paris in 'fashion & accessories'

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