16 May 2013

KMS California to launch TAMEFRIZZ in June

KMS is introducing TAMEFRIZZ in June, a new range of products which instantly reduces frizz and controls humidity for up to three days, leaving hair smoother and more manageable for styling. The De-Frizz System (glycylglycine, silicone quaternium-22, phenyl trimethicone) improves the hair’s internal structure and smoothes the hair’s surface. Internally, the De-Frizz System strengthens the hair structure and increases pliability, helping to calm frizz. Externally, the De-Frizz System smoothes the cuticle and reduces the visible effects of frizz. The combined effect tames hair and improves the way the hair lies, letting it fall more naturally into place. Featured ingredient Pequi Oil is an anti-oxidant-rich Brazilian fruit found in the Amazon, high in vitamin A and E and known for taming frizz. Acacia is a tree cultivated in Africa and Australia, rich in sugar derivatives with moisturising properties, known for smoothing and increasing pliability. The TAMEFRIZZ range, priced between £12.70 and £14.75, includes shampoo, conditioner, smoothing lotion, taming crème and de-frizz oil. TAMEFRIZZ Frizz Fighter Kits’ are available for a limited time only from participating KMS California Salons. Each exclusive kit contains shampoo, conditioner and de-frizz oil, plus a wide-toothed comb and sachets of smoothing lotion and taming creme. These are priced £29.50 while stocks last. The new range is only available from professional hair salons and selected online stockists. A complete list of KMS California salon stockists is available from the brand’s website.
www.kmscalifornia.com / @KMSCaliforniaUK

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KMS California in 'beauty, fragrance, grooming & health'

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